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Manjimup avocado business makes further inroads into Japan

Manjimup avocado business makes further inroads into Japan

More of Western Australia’s avocados are landing on supermarket shelves in Japan, thanks to a new export contract secured by The Avocado Collective.

The Manjimup-based company – supporting more than 70 growers across the State with industry services including packing, marketing, exporting and quality assurance support – has made further inroads into Japan after recently inking a deal with an importer in Tokyo.

The additional line into the country was established with assistance from the South West Development Commission’s locally-based trade team.

The State Government agency is contracted by the Australian Trade Commission to deliver Austrade’s TradeStart services across the South West, Great Southern and Goldfields-Esperance regions.

The arrangement with Austrade provides the region’s producers with access to global trade links, enabling exporters to tap into the reach and expertise of a world-wide trade support network and opportunities to grow their business.

The Avocado Collective export manager Sophie Cremasco said access to an Austrade office in Japan had been particularly handy given the current restrictions on travel.

“It’s a great service seeing as we can’t go overseas and see the fruit in supermarkets in Japan, but we are able to get feedback and photos from Austrade,” Ms Cremasco said.

Small and medium-sized businesses wanting to access free advice and assistance on taking their product into offshore markets are encouraged to contact the locally-based team at SWDC on 9792 2000 or tradestart@swdc.wa.gov.au .