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Export potential of brewery supported with RED Grant

Export potential of brewery supported with RED Grant

Busselton’s newest brewery, Shelter Brewing Co, started production this week canning three of its beers on site.

The India Pale Ale (IPA), Extra Pale Ale (XPA) and Summer Sour beers are the first beers to be canned which will be available in 16-can cubes.

The new canning line produces a can of beer every two seconds or 32 cans per minute.

Earlier this year, Shelter Brewing Co received a $250,000 grant through the State Government’s Regional Economic Development (RED) Grants program for the purchase of the canning line.

The RED Grants funding was through the South West Development Commission, which has a focus on driving economic growth and supporting jobs creation.

SWDC chief executive officer Mellisa Teede congratulated the team at the Shelter Brewing Co.

“Shelter Brewing Co is a great asset for the region and with the canning line, they are now well placed to capitalise on export opportunities. They are already discussing market entry strategies with our Austrade TradeStart team,” Ms Teede said.

“We are delighted that the South West’s brewing community is growing and that our reputation for premium beverages continues to grow.”

Shelter Brewing Co head brewer and director Jason Credaro said that canning beer is a game-changer for the business.

“The canning line means we can start a retail arm and eventually start exporting Shelter beer, sharing a taste of Busselton far and wide,” Mr Credaro said.

“Having our own canning line means that the beer is at its freshest when it’s canned, right here in the brewery where it’s made.

“It’s great that more people can try Shelter beer, they don’t necessarily need to be in Busselton.”

The 16-can cubes of Shelter beer are available at the brewery as well as in selected bottle shops in the South West and Perth.

The canning line will be running several times per week and included in the brewery tours.

In focus – A new canning line, purchased with support from a Regional Economic Development (RED) grant, is benefiting Shelter Brewing Co.

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