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Tourism summit to look at innovative ways to capture hearts and minds of travellers

Tourism summit to look at innovative ways to capture hearts and minds of travellers

Wine, food and tourism industry representatives are encouraged to register for an event taking place in the South West next week which is geared at inspiring participants to think outside the box to attract new business.

The Experiential Travel Summit (ETS) will highlight ways attendees can innovate their approach to marketing and developing customer experiences.

A raft of guest speakers from the tourism, wine and event industries will present at the full-day conference being held in the Margaret River region on Monday June 14.

Accor Hotels Asia head of procurement Andrew Cameron, Global Travel Expert and travel writer Lisa Perkovic, and Mandurah Cruises/Rottnest Cruises joint managing director Myrianthe Riddy are among those who feature on the program.

Workshops covering helpful topics ranging from brand storytelling to identifying the future landscape will further equip participants to deliver world-class offerings that capture the hearts and minds of travellers in a sustainable and meaningful way.

South West Development Commission chief executive officer Mellisa Teede encouraged local businesses to take up the opportunity to attend the summit.

“This is a great opportunity to tap into industry trends by hearing insight from leaders in their field, who will address common challenges, with the view to positioning your business for a sustainable future,” Ms Teede said.

“It’s also a valuable chance to network, while also potentially finding opportunities to collaborate.”

ETS is taking place in the Margaret River Region on Monday June 14, with a pre-summit talk and tour titled ‘Architecture and Experience Design’ being held at Shelter Brewing Co on the evening of Sunday June 13.

For more information or to register your attendance, visit www.experientialtravelsummit.com . The event will also be live-streamed for those who want to attend virtually – registration for this is also essential and a cost still incurred.

ETS is powered by the Creative Corner in partnership with Wine Australia, Wines of Western Australia, Australia’s South West and the South West Development Commission.