The extraordinary experiences that can be “Found in Bunbury” by visitors are in the spotlight as part of a new marketing campaign designed to boost local tourism.
Bunbury must-dos such as swimming with wild dolphins and enjoying trendy cafes are being highlighted in Perth this month on billboards, social media and radio to entice residents of WA’s capital to make the trip south.
A radio competition to win a getaway to Bunbury for two adults forms part of the campaign. Striking imagery on digital billboards in key locations such as Murray Street, Raine Square, Mitchell Freeway, Kwinana Freeway and Leach Highway is also featured.
South West Development Commission chief executive officer Mellisa Teede said the promotion was designed to highlight to the Perth market how Bunbury has changed in recent years.
“There is now more to do and see in Bunbury than ever before – and this marketing push will help to raise awareness of what the city has to offer visitors seeking a weekend getaway or holiday destination,” Ms Teede said.
“The transformed waterfront including the redeveloped Dolphin Discovery Centre, the city’s vibrant entertainment and dining scene, and beautiful local natural attractions are all showcased.
“For many, swimming with dolphins is a bucket list experience – and you can do that in Bunbury, just a short trip from Perth.”
Bunbury MLA Don Punch welcomed the launch of the ‘Found in Bunbury’ initiative.
“This campaign is a great opportunity to showcase what a special place Bunbury is and all the hard work the local community has put into making it a welcoming place for visitors,” Mr Punch said.
“I’d like to thank the members of the working group who have worked with myself and the South West Development Commission on this project, and especially Australia’s South West.”
The State-Government-funded ‘Found in Bunbury’ campaign is a partnership between the South West Development Commission and Australia’s South West.