The South West Development Commission is once again rolling out the welcome mat for an international trade delegation, as part of continued efforts to link local businesses to new market opportunities.
The trade industry group – comprising members visiting from countries such as Japan, Malaysia, Singapore, Vietnam and the Philippines – are spending time on the ground in both the South West and Great Southern during their visit.
The timing of the inbound trade mission has been organised to coincide with the Wine Show of Western Australia in Mount Barker and the Fine Vines Festival taking place in the Margaret River Region.
As well as having the opportunity to attend the events, the delegates will also visit wineries and participate in trade tastings.
SWDC chief executive officer Mellisa Teede said the visit presented delegates with a chance to gain first-hand appreciation of the unique characteristics of the South West.
“From premium wines to gourmet food products and dream-like tourist experiences, Western Australia’s South West region has a lot to offer the world,” Ms Teede said.
“Inbound trade missions give us a chance to sell the region to decision-makers, while providing local businesses with a valuable chance to meet with importers, buyers, retailers, restaurateurs and wholesalers who are visiting for the purpose of unearthing new products.”
SWDC delivers Austrade’s TradeStart services for the region, assisting small and medium-sized businesses to achieve success in international markets.
The Commission earlier this month hosted senior representatives from Austrade, organising meetings with key export partners as well as a roundtable presentation and discussion with wine industry representatives.
The Wine Buyers Mission has been made possible through a collaborative arrangement between Austrade, South West Development Commission (SWDC), the Great Southern Development Commission (GSDC), Department of Primary Industries and Regional Development, and Wines of Western Australia. Additional support has been provided by Australia’s South West, Margaret River Wine Association, and Great Southern Wine Producers’ Association.