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Trade opportunities on menu as region’s food and wine celebrated

Thursday, 22 November 2012

The South West's food and wine is in the spotlight this week thanks to the Margaret River Gourmet Escape - and the South West Development Commission is hoping the international interest in the region will translate to new trade opportunities.

The Commission has teamed up with Austrade, the Department of Agriculture and Food, Wines of Western Australia, Tourism WA and regional stakeholders to bring a delegation of trade and media representatives to the region.

The group of buyers and journalists visited Pemberton on Wednesday November 21 and attended a specially-organised mini-farmers' market that showcased premium food and wine produced in the Manjimup and Pemberton areas.

The delegation is also set to sample local wine at an industry tasting in Margaret River on Friday November 23, before attending the high-profile Margaret River Gourmet Escape food and wine festival.

South West Development Commission TradeStart advisor Mat Lewis said the Culinary Trail was an annual event that would this year benefit from being associated with a large-scale festival that will generate worldwide exposure for the region.

"This year, trade delegates have come from countries such as China, South Korea, Taiwan and the Philippines to join the Culinary Trail," he said.

"They visited the Great Southern before travelling to the South West and enjoying the delights of the Southern Forests and travelling to the Margaret River Wine Region.

"The event in Pemberton was a great opportunity for producers to participate in a mini-farmers' market and picnic that showcased the food and wine of the Southern Forests.

"The market gave producers the opportunity to meet and speak with members of the delegation about their products and the region, before joining them for a picnic lunch.

"Meanwhile, the events in Margaret River will shine the spotlight on locally-produced wine and potentially open up new market opportunities for participants."

Mr Lewis said the Culinary Trail was part of the South West Development Commission's efforts to unearth new export markets for the South West's producers.
The Culinary Trail event has been jointly sponsored by the Department of Agriculture and Food, Great Southern Wine Producers' Association, South West Development Commission and the Western Australian Wine Industry Association.

The initiative has also received assistance from Austrade offices in the Philippines, Seoul, Shanghai and Taiwan, as well as the Western Australian Trade Offices in Seoul and Shanghai.

The mini-farmers' market benefited from the support of the Southern Forests Food Council and Pemberton Wine Industry Association.

…ENDS

Media contact:
Teneille Watson
Community Relations Officer
M: 0417 961 051

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Wine, cherries and apples were among the products showcased at a mini-farmers’ market and picnic held in Pemberton as part of efforts to raise the profile of South West produce and unearth new markets for locally-produced goods.

Wine, cherries and apples were among the products showcased at a mini-farmers’ market and picnic held in Pemberton as part of efforts to raise the profile of South West produce and unearth new markets for locally-produced goods.